"Why I choose the Purple Shield Plan. . ."     "My wife and I share everything. We've made all our important decisions together so we decided that we would plan our funerals in advance together as well. We wanted to protect each other. It was the smartest thing we could have done." "We've done so much for our family. Why should we expect the ones we love to plan our funeral when they are in shock and overcome with grief? Our Canada Purple Shield plan allowed us to spare them that painful task."     "We had definite ideas on the type of funeral services we wanted. Our Purple Shield plan allowed us to do it our way."